Press release: Local business launch

New children’s resale boutique offers much-needed alternative in tough economic times
>>Shop finds niche in gently worn upscale clothing, organic apparel and hand-made designs

(LONG BEACH, CA) - The trendy East Broadway Corridor of Long Beach has a new tenant, and it could help local families save money — not to mention closet space.

Belmont Kidz, an upscale resale boutique, opened this January, offering parents a new option when it comes to buying and selling used children’s apparel. The store carries gently worn and consigned clothing and shoes, ranging in size from infants to children’s 14. With brands like Baby Gap, Gymboree, Ralph Lauren and more, parents can find quality products at less than half the price of costly department stores. The shop, which is owner-operated, also features organic apparel, hand-crafted clothing, books and learning toys.

“I felt a need for the parents here,” the owner says. “I have a child myself, so I understand how hard it is to juggle life’s necessities with the reality of today’s growing economic times.”

The owner hand-selects her gently-used apparel, as well as a line of organic clothing made of child-friendly sustainable textiles, fibers and dyes. The organic line is especially important in light of new child-product safety standards expected to go into legislation in February; parents can rest assured that the organic fabrics and other materials used in the organic line are safe for even the most sensitive children.

The owner herself has spent some 20 years in marketing, management and sales. When she was suddenly laid off this past fall, she decided it was a sign to follow her lifelong dream of owning her own business.

“When one door closed, I opened another one for myself,” Sylvia says. “I decided to put fate aside and make this happen. It’s a dream that’s going to be good for me, and my local community.”

Belmont Kidz accepts consignments by appointment only Mondays and Tuesdays each week. In addition to gently-worn and organic clothing, the store is especially supportive of unique clothing created by local designers.

In support of its grand opening, Belmont Kidz will be offering a 20 percent discount on one product of their choice for first-time customers through March 2009. For more information, visit www.belmontkidz.com. ¨

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